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    CASE STUDY
    AnyDeal.today

    AnyDeal.today – A Digital Advertising Marketplace & Smart Signage Platform

    Team size

    4 People

    Client Location

    Australia

    Timeline

    8 weeks

    Client Overview

    AnyDeal.today is a two-sided digital advertising platform connecting advertisers with Store owners. Advertisers browse participating locations, select where campaigns should run, and publish digital promotions. Venue owners list establishments, monetize existing screens, and retain control over the ads shown. Connected signage supports scheduled playback, offers, campaign activity, and screen monitoring. 

    Contact Us

    Our Approach

    1

    Discovery & Marketplace UX

    Mapped advertiser, venue-owner, and administrator journeys before design began.

    2

    React Web Platform

    Built responsive dashboards for campaigns, venue discovery, bookings, offers, redemptions, and account management.

    3

    Node.js Backend

    Created APIs for users, venues, campaigns, schedules, permissions, redemptions, and screen coordination.

    4

    MongoDB Data Model

    Modeled flexible campaign, venue, schedule, device, and engagement data.

    5

    Signage & Live Status

    Synced scheduled campaigns to screens and surfaced live online/offline device status.

    6

    Google Cloud Deployment

    Deployed the platform and connected services on Google Cloud.

    7

    QA, Security & Launch

    Tested scheduling, permissions, redemptions, connectivity, device recovery, and cross-dashboard consistency.

    The Challenge

    Web Nautical was brought in to turn the advertising concept into a working marketplace and digital signage product, with four core challenges:

    ✓

    Two-sided marketplace - advertisers needed simple campaign placement while venue owners needed control and a reason to make screens available.

    ✓

    Campaign-to-screen delivery - bookings had to become the right scheduled content on the right screen and location.

    ✓

    Live screen visibility - operators needed online/offline status for registered screens so issues could be identified quickly.

    ✓

    Connected architecture - React, Node.js, MongoDB, Google Cloud, and remote signage had to operate as one product.

    Keeping Campaigns, Dashboards & Digital Screens in Sync

    Once an advertiser selected locations and scheduled a promotion, campaign data had to stay aligned across advertiser tools, venue dashboards, administration, and connected screens. Node.js managed application logic and device-facing communication, MongoDB stored flexible campaign and screen data, and React provided role-specific interfaces. Google Cloud supplied the centralized environment, while socket-based updates exposed online/offline screen status to operators.

    Our Development Process

    A structured approach to design, development, testing, and seamless delivery.

    • EXPLORE

      Planning Planning

      Market study

      User needs

      Tech scope

    • Design Design

      Wireframes

      UI/UX flow

      Branding

    • IMPLEMENT

      Development Development

      Backend setup

      Custom feature

      Mobile build

    • Testing Testing

      Bug fixes

      Performance check

      Security test

    • EXECUTE

      Launch Launch

      Website Live

      Marketing push

      User onboarding

    • Maintenance Maintenance

      Regular updates

      Feature upgrades

      User support

    Key Features Delivered

    Advertiser Campaign Marketplace

    Browse venues, choose locations, and publish digital campaigns.

    Venue & Store Onboarding

    List participating venues and make in-venue screens available with ad control.

    Campaign Booking & Scheduling

    Book campaigns into locations and schedule timed ad slots.

    Digital Signage Playback

    Auto-play scheduled ads on connected Android TV screens.

    Live Screen Status

    Show online/offline status for registered screens.

    Admin & Store Dashboards

    Manage stores, campaigns, screens, bookings, and operations.

    Offers, Codes & Redemptions

    Display offers or codes and support redemption workflows.

    Interactive Prize Campaigns

    Run prize-style promotions that encourage customer interaction.

    Campaign Performance Visibility

    Monitor advertising activity and campaign performance.

    Continuous Screen Operations

    Support reliable long-running signage in commercial spaces.

    - jhon

    Working with the development team on AnyDeal.today was a great experience. They understood our requirements well and transformed our idea into a modern, responsive, and user-friendly website. The website looks professional, works smoothly across devices, and provides a seamless experience for our users. Communication was clear throughout the project, and the team was always responsive to our feedback and changes. Highly recommended for professional web development work

    Color Palette & Typography

    A visual language crafted to reflect the brand’s identity and personality.

    Aa
    Inter
    Regular Medium Semibold Bold
    abcdefghijklmnopqrstuvwxyz

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    #d32f2f
    #000000
    #ffffff
    #036565
    #008a00

    Technology Stack

    The Nike MFS PlayKit was built on a carefully selected tech stack, designed to handle large-scale data, deliver fast visualizations, and provide a smooth, reliable experience for users.

    Frontend: React.js

    Node.js

    Backend / API Layer: Node.js

    Database: MongoDB

    Cloud Infrastructure: Google Cloud

    Real-Time Connectivity: Socket-based screen status and synchronization

    Digital Signage: Android TV signage application connected to AnyDeal.today

    Platform Visuals

    A visual representation of the platform, showcasing its key features and user experience.

    Conclusion

    The AnyDeal.today project shows how Web Nautical combines React, Node.js, MongoDB, and Google Cloud into a cloud-connected advertising product serving multiple user types and a distributed signage network. The key engineering challenge was keeping advertisers, venue operators, administrators, campaign schedules, redemptions, and connected screens aligned as one platform. The result is a strong foundation for location-based digital advertising, interactive promotions, and screen monetization across restaurants and other commercial spaces.

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    Budget Range

    Min: $0 | Max: $200000

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