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    CASE STUDY
    Cattivo

    Cattivo – A Custom Jewelry ERP for Inquiry, Sales, Costing & Fulfillment

    Team size

    5 People

    Client Location

    Australia

    Timeline

    12 Weeks

    Client Overview

    Thomas approached Web Nautical to build Cattivo, a custom ERP for their jewelry business, built to bring inquiry handling, sales team management, R&D and costing, production and QC, inventory and sourcing, and shipping into one connected system. The platform also needed to coordinate two separate companies working together on every order – Gibraltar, which manages sales and customer-facing inquiries, and Cattivo, which handles the majority of production – with commission tracked automatically between them. 

    Contact Us

    Our Approach

    1

    Discovery & Vision Alignment

    Ran structured discovery sessions with the client to turn a still-forming idea into a clearly defined, end-to-end ERP flow across sales, R&D, sourcing, costing, production, and QC.

    2

    Workflow & Role Mapping

    Mapped all four inquiry scenarios and defined clear responsibilities for every role - Sales, R&D, Sourcing, Costing, Production, QC, Super Admin, and Vendor - and how Cattivo and Gibraltar hand work between each other.

    3

    Core ERP Build (React + Node.js + PostgreSQL)

    Built the foundation for inquiry capture, sales team dashboards, and role-based access across teams.

    4

    Inquiry & Routing Engine

    Built the logic to route each inquiry down the correct path based on which of the four scenarios it falls into.

    5

    R&D, Estimate & Costing Workflow

    Built the handoff between R&D and the costing team, including the additional estimate step needed for description-only and sketch-only inquiries.

    6

    Production, Vendor & QC Workflow

    Built the flow where Cattivo's production role assigns orders to vendors, QC reviews the finished work, and failed checks route back to the vendor for correction.

    7

    Inter-Company Order Flow

    Built the order handoff between Gibraltar and Cattivo, with commission tracked automatically as an order moves through both companies.

    8

    Inventory & Sourcing Module

    Built tools for the sourcing role to manage daily material price updates and inventory levels.

    9

    QA, Security & Launch

    Tested every inquiry path, role handoff, and QC rework loop end-to-end before deployment on Cloudways.

    The Challenge - Before and After Cattivo

    Before Cattivo, the business ran its inquiry-to-delivery process across scattered channels and manual handoffs:

    ✓

    Inquiries came in from multiple, disconnected sources - website enquiries and manually created ones had no single system to live in or move through consistently

    ✓

    Custom design requests had no structured path - sketches, written descriptions, and style modifications were handled case-by-case, with no clear process for getting from a customer's idea to a costed, production-ready order

    ✓

    Coordination between the two companies was manual - handing an order from Gibraltar to Cattivo for production, and back again for delivery, relied on manual communication rather than a shared system

    ✓

    Vendor quality checks had no formal process - production was assigned to vendors, but there was no structured way to track quality checks or send work back for correction when it didn't meet the mark

    With Cattivo in place, every inquiry – however it arrives or however defined it is – follows a clear, trackable path from first contact through R&D, costing, production, QC, and delivery, with roles, responsibilities, and inter-company handoffs all managed inside the same system. 

    Our Development Process

    A structured approach to design, development, testing, and seamless delivery.

    • EXPLORE

      Planning Planning

      Market study

      User needs

      Tech scope

    • Design Design

      Wireframes

      UI/UX flow

      Branding

    • IMPLEMENT

      Development Development

      Backend setup

      Custom feature

      Mobile build

    • Testing Testing

      Bug fixes

      Performance check

      Security test

    • EXECUTE

      Launch Launch

      Website Live

      Marketing push

      User onboarding

    • Maintenance Maintenance

      Regular updates

      Feature upgrades

      User support

    What We Built

    A single ERP covering the full inquiry-to-delivery lifecycle, starting with four distinct ways an inquiry can begin:

    R&D & Estimate Workflow

    every inquiry is reviewed by the R&D team; for description-only and sketch-only inquiries, R&D first prepares an estimate of what's needed before handing off to costing

    Costing Management

    the costing team takes over from R&D to finalize pricing and manage the order forward

    Two-Company Order Handoff

    once an order is confirmed, Gibraltar passes it to Cattivo, which handles the majority of production

    Production & Vendor Assignment

    a dedicated Production role within Cattivo assigns confirmed orders out to vendors for manufacturing

    Quality Control (QC)

    once a vendor completes a piece, QC reviews it against the order's specifications; if it doesn't pass, it's sent back to the same vendor to be corrected before moving forward

    Sourcing & Inventory

    a dedicated sourcing role manages daily material price updates and keeps inventory levels current

    Sales Team Management

    sales team members can create and manage inquiries directly, alongside the ones coming in from the website

    Super Admin Oversight

    a super admin role has full visibility across sales, R&D, sourcing, costing, production, QC, and both companies

    Shipping & Tracking

    once QC approves an order, Cattivo sends it back to Gibraltar, which manages final delivery to the customer and retains its commission

    - Thomas, Founder, Cattivo

    Honestly, I knew what pieces I needed - sales, R&D, sourcing, costing, production, QC, two companies - but I couldn't picture how they should all fit together as one system. The team spent real time understanding our business and helped me think through the flow properly before building anything. Cattivo today reflects exactly how we actually work, not just what I originally described.

    Color Palette & Typography

    A visual language crafted to reflect the brand’s identity and personality.

    Aa
    Inter
    Regular Medium Semibold Bold
    abcdefghijklmnopqrstuvwxyz

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    #d12026
    #000000
    #ffffff

    Technology Stack

    The Nike MFS PlayKit was built on a carefully selected tech stack, designed to handle large-scale data, deliver fast visualizations, and provide a smooth, reliable experience for users.

    React.js

    Frontend: React.js

    Node.js

    Real-time Layer: Node.js + Socket.io (live chat microservice)

    PostgreSQL

    Hosting/Infra Cloudways

    Platform Visuals

    A visual representation of the platform, showcasing its key features and user experience.

    Conclusion

    Cattivo shows how Web Nautical can turn a genuinely complex, multi-team, multi-company business process into one coherent ERP - without flattening the real-world nuance that made it complicated in the first place. Built on React, Node.js, and PostgreSQL, and hosted on Cloudways, the platform now carries every jewelry inquiry, however it starts, cleanly through R&D, costing, production, and delivery. If you're looking to build a custom ERP or workflow platform for a business with complex, branching processes, our team can help you go from concept to launch.

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